Kathryn Berk, executive producer for Curfew, says of Clayton and the spots: “Madeline has an ease with which she brings the heart and core emotions of the story forward. One of my favorite parts of the process is to work together to refine the storytelling.” I love to go on a journey together to find the right balance. I thrive at cracking open emotional and visual storytelling to bring deeper meaning and higher stakes to a character’s journey.
Clayton elaborates on this vision: “I love to interrogate stories. In these spots, Clayton has successfully brought to life the small, personal moments in the heroes’ health journeys in a way that replicates the attention that the Mayo Clinic gives to the intricate details of their patients’ lives in order to provide complete care. The spots follow two effortlessly authentic heroes confronting their struggles and ultimately succeeding in a satisfying narrative payoff. The two thirty second spots, 'Pet Rock', and 'Stairs', highlight the special attention medical providers give at Mayo Clinic Health System, where Clayton’s spots showcase how their patients are more than just a number on a chart.Įach spot is visually rich, cinematic, and leans into the warmth of life, reflecting the consistent presence of care and trust in the patients’ intimate worlds as well as in Mayo Clinic Health System by bathing Clayton’s stunning visuals in golden light. Curfew has produced two spots for Mayo Clinic Health System with director Madeline Clayton at the helm.
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